Corporate visual identity

Every organization should have its identity – a set of characteristics that make it identifiable and distinctive on the market. Besides this identity, there is also image – the impression a company leaves on an individual. Such visual identity matters the most in advertising where products, services or ideas are directed towards your target audience through advertisment means.

Visual identity is your trademark, a set of all visual and material characteristics of a product, service, idea or a company, which make it distinct and create a uniform visual unity of all elements. Visual identity aim is to enable companies to gain advantage on the market, improve it and keep it.

It is widely accepted today that corporate identity lies in its overall communication embodied in company culture, values, attutudes, employees, management, ownership, strategy, all represented through its visual identity. In business environment, visual identity reflects a company’s true core.

How to build a great corporate design for your business
When it comes to building a business, there are a ton of terms you’ll hear getting thrown around—”differentiators” and “KPIs” and “brand recognition,” oh my! But there’s one term that doesn’t quite get the attention it deserves, and it’s the granddaddy of them all—and that’s corporate design.

When we say “corporate design,” we’re talking about more than traditional graphic design; it’s a blanket term used to cover both the strategy (like your branding) and design (like your brand identity) side of your corporate identity. It’s the assets you create (like your logo) and the reasoning behind why you design them in a specific way. It’s both who you are to your customer and how you’re going to deliver your message. So, needless to say, it’s kind of a big deal.