With over 60% of home buyers choosing a realtor based on online reviews, it’s essential that real estate agents use reputation management for building word of mouth referrals.
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Real estate agent reviews provide consumers the social proof they seek when trying to choose an agent that might be right for them. They want someone they feel comfortable with since it involves the biggest purchase they’ll probably ever make. A home is personal, and consumers want a realtor that understands that.
In addition to reviewing websites like Yelp or Zillow, when your average consumer searches for info online, more than half of it is related to local products or services. While some of these sites might appear in local search, above that is what’s referred to as the 3-pack in local search, and it’s these results that often get a considerable amount of clicks. To appear in Google My Business (GMB) requires registering your business, verifying your listing, and adding your details. If all this is new, GMB is the place to start.
Being the largest real estate website, having a presence on Zillow is practically mandatory. In terms of realtor review sites, Zillow is a behemoth and can be a huge source for lead generation.
Your first inclination when trying to find an agent might be to Google agents in your area, but this will deliver an unfiltered mess of options. To take a more targeted approach, it’s better to start at a real estate website (hmm, perhaps this one?), which will provide you with a list of local Realtors®, contact info, and other important stats like the following.
Like any fact-finding mission, you want to find as much information about an agent as possible.
“The more reviews, the better,” says Kimberly Sands, a real estate broker at Coldwell Banker Sea Coast in Wilmington, NC. Ideally, the agent has at least five reviews.
After all, online reviews can only tell you so much, and this is a relationship that could make or break your odds of finding the perfect home for you. It’s worth taking the time to choose right!
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